Everyone who has ever tried to lose weight and keep it off knows that it is a very hard thing to do. In fact, nothing can be closer to the truth than to say that weight loss is hard. So it's no wonder that when one weight loss company or another comes up with their new, miracle breakthrough weight loss pill that will simply melt the fat off while you sleep, regardless of what you eat, people can't wait to make their three easy payments of only $29.95 while feverishly awaiting the arrival of their weight loss "dream come true". But, is it really a dream come true, or just merely a weight loss nightmare? As most people know, there have been countless numbers of products like this on the market that make outrageous claims of monumental weight loss in very little time with little or no effort on your part. Most people also know that not one of these products has ever lived up to their claims, and that a good deal of these products have also been known to yield dangerous side affects (fen/phen and redux for example). So why is it that weight loss companies continue to bombard us with new products every year that are no better than last year’s products? The weight loss industry is a $30 billion dollar per year industry that is solely based on attempting to convince the 65% of Americans who are overweight that weight loss not only doesn't have to be that hard, but in fact, can be down right easy! The problem is, with countless companies out there "bending" the truth with very sketchy so called research and the falsehood of endorsements by "doctors", sports stars and television and movie personalities, the general public is constantly hit with wave after wave of false hope. Perhaps if the weight loss companies were more honest about what really works long term and promoted products and methods that were in line with reality, more people would accept these realities and follow methods that actually work long term. There is a small problem with this however. That would be bad for the weight loss company’s bottom lines! They would lose millions of dollars and that is not what those companies share holders want to hear. It's all about business, not your health, not whether you lose weight and keep it off, not whether you’re happy with the product in the end, just about business and that means nothing but bottom line. So, with the weight loss companies simply telling the public only what they want to hear, there is very little hope. Research has shown that 95% of people who do lose weight usually gain it back between six months and three years later. The FDA has declared that not one single weight loss company in the entire industry can show a record of long term success. It would be comparable to the home building industry if 95% of the new homes purchased fell apart and became unlivable within three years, but the public is completely oblivious to the enormous failure rate of the weight loss industry. There are, sadly, only a few weight loss companies out there that base there methods on things that have been proven to work such as balanced diet and exercise but their voices are drowned out by all the "quick fix" fads and gimmicks that are out there.