Stretch marks are as much a part of life as is need for air to breathe and the fact that we will grow old, they are a natural part of life. There are many reasons stretch marks occur and many people can get them, regardless of their age, race, gender, condition, fitness, health, and because of a variety of contributing and varied factors. Here are some examples. - Pregnancy - Puberty - Medical conditions (Cushings disease and others) - Growth spurts - Sports and body-building - Weightlifting - Steroids or drug, medical treatment side-effects; and of course - Sudden weight gain or loss. Male and female, young and old, can all suffer from this and no two people will have the same severity, symptoms or treatment. It is therefore essential that whatever your diagnosis, prognosis, stage of development or treatment, that you have a customized solution that is just right for you and your needs and requirements. Unfortunately there are no quick-fixes or one answer fits all advice to prevent or remove stretch marks. Moisturizing and caring for your skin is very important, general skin conditioning strategies are a great way of protecting and ensuring the overall health and condition of your skin – the largest organ your body has! It is so much than a mere protective layer. The condition of our skin is really a reflection of what’s going on inside of our bodies. Pregnant women have long believed that tropical cocoa butter is the answer for preventing stretch marks. And as a topical treatment, it has been growing in acceptance and toted as THE topical treatment and therapy to make stretch marks less visible, even disappear. Most experts are in agreement however, that stretch marks have to be treated and caught early, for the best results from any kind of treatment. The premise and logic here is very simple. It has to do with the fact that you can minimize the impact and damage that can be caused by these skin culprits.