Although Smooth Fitness has been selling elliptical trainers for a number of years, it is only recently that they manufactured their own models. In the past they private labeled machines from companies like Kettler. In fact, their popular Smooth CE is a Kettler built elliptical, which they have sold literally thousand. They recently introduced three new models, the CE 2.1, CE 3.2 and CE 74, which are built at the same Taiwanese plant as their treadmills. The Smooth CE elliptical can attribute its popularity to being a solid and reliable machine. It has a very good service record. It is build with a 40 lb. flywheel and an eddy brake system. Both contribute to a fluid and smooth motion, which is what you want in an elliptical trainer. The new Smooth ellipticals utilize the best qualities of the CE elliptical. In addition, they have improved on several important features. For example, the new models are equipped with pivotal foot pedals. The major benefit of an elliptical trainer is the low impact. The pivotal foot pedal further reduces strain and impact by aligning your feet with the elliptical motion. Each new model has an upgraded console and display over the older CE. The programs are a vast improvement, and provide challenging workouts. They include an “Interval” program that combines higher intensity routines with alternative cool downs. Smooth offers the advantage of selling direct and only on the Internet. They are the only fitness equipment company that sells solely online. This offers two benefits. In general, you are getting a better value. You also are dealing with a company that specializes in online sales, fulfillment and service. Regarding the discount value, obviously there is a savings when a company does not incur retail costs and the overhead from commissioned sales staff. But don’t get caught up with the exaggerated mark downs on their web site. Because you are buying direct you are probably saving about 5%-10%, not the 30+ percentage they suggest. But you also save money from not having to pay a state sales tax (Exc. PA). When compared to buying in a fitness specialty store, the savings can be substantial. If you are considering purchasing an elliptical trainer we suggest you spend a minimum of $1,000. Anything less will potentially have some service issues if used on a regular basis. The Smooth ellipticals offer a good value at the $1,000 - $2,000 price range.