These days people are more and more concern about the kind of food they are eating, they are concern what effect the food will have on their health that they eat and consequently we see that many people in last few years have become vegetarian due to high cholesterol level in the non vegetarian food. As the people have become more concern so is the increase in the news of health and related topics. There has been lot of surveys on the diet of people. USDA has been advising on the diet to United States since a long time. USDA since 1980 has been saying to reduce the consumption of saturated fats in your diet as it later on causes many types of problems.
IGD for some time is surveying the consumer's attitude on the type of food choice that the consumer makes, for the improvement of their health. This is more so as our lifestyle is changing and so our food choice e.g. in earlier days people use to prefer taking fresh fruit for snacks and now they prefer eating junk food like Burger, Pizza for regular meal which is very negative for our health in long run. Now, with news coming about different problems that we might have to face due to our wrong food choice, people are changing their attitude towards it and paying more attention towards diet advisories. People have understood from the fact shown by surveys by diet advisories that exercise is one of the key to live a healthier life. The overwhelming response of the consumer is helping the government organizations to explain the importance to proper and nutritious diet.

Survey have also shown that people eating oily food tends to be less active then compared to the people eating non oily food. Survey has also shown that majority of people do understand the importance of good diet and are more than willing to follow so. There is also a large group of people who are interested in such diets so that they can lose weight. In a way they are hitting the target as fat people have 2 times more chances to have a heart attack than those who are not, plus low cholesterol food is also good for the proper functioning of the heart. The other factors that have made people to follow proper nutritious diet are:-
To prevent can health problem chances by 27%.
To stop or prevent putting on weight chances by 27%.
To have a longer life by 36%.

The other revelations that were made by the survey about people's thinking were:-
11% of people are confused by conflicting stories about health in media.
12% of people don't think of health and eat what taste good.
Few people think that healthy food is expensive.

In all response of the consumer has been improving at a good pace from past few years but it still need to be addressed with more concern and effort need to be put in.