As men's fragrances stack the shelves, it is obvious fragrance isn't just for the ladies anymore. Men's cologne has gone way beyond Old Spice and is taking the lead on both the men's and women's shopping lists.
Why Men's Cologne?

Women associate scents to memories stronger than men, which is why so many ladies purchase colognes for their boyfriends and husbands. So men, when picking out a perfect brand for you, remember your perfect woman is going to have to smell it too. Going for a milder scent is always best at first, to avoid overkill.

Men's cologne is not only great for memories and scent association, but also for attraction. Ideal for a first date or a night out with the guys, women will certainly notice your scent and be entranced, if you choose an appealing one.
Body Chemistry 101

Cologne smells different on every person, so it isn't enough to just sniff the bottle. Your body chemistry has a huge impact on how the scent turns out, so don't assume since a certain brand smells great on your buddy, it will have the same results on your skin.

Always test products before buying them. Never assume your body's science will do what you expect it to. Just like a shirt or shoes, cologne is a part of your look, and you want to try it on for the best fit.

Consider spraying some cologne on a sample card if available. This way you can spray several scents on different cards and perform a comparison. Once you narrow it down to your favorite two or three, complete a skin test.
Popular Men's Fragrances

Just like the ladies, men have favorites they tend to stick to. When the gift giving season is in full swing, sales are thriving for some lucky brands.
Calvin Klein

Always a popular choice for the male population, Calvin Klein leads the way in men's fragrances. Currently their most popular scent is Contradiction. It is a change from the CK One that the girlfriends like to steal, so if you are looking for something new, consider trying it out.

Contradiction has a woodsy smell, which is the most popular genre of scent for men's fragrances.
Hugo Boss

Not a new scent, but always faithful to the top of the line, Hugo Boss is a fruity smelling alternative to the outdoorsy smell of CK and Old Spice. If you are more of an apples and lavender sort of guy (and you have plenty of company!), then Hugo Boss may be a great choice for you.
Gianni Versace

Versace isn't just about designer clothes anymore, with Versace Blue Jeans cornering the designer cologne market. Men's fragrance has never looked more masculine than with this tin can packaging and outdoorsy scent. Try this out if you want to attract the high class, albeit adventurous ladies.
Time For a Change

The holidays are a great time of year to try something new, with get-togethers and Christmas parties galore. Why wait until the new year to kick off a new look and a new scent when you can enjoy it right now? Try these recommended scents or explore the dozens of others available and help make the holidays more special and memorable.