A fast-growing division of the perfume market is celebrity perfumes. It seems that nearly every famous singer, actor, athlete or model comes out with a signature scent at some point.
The Lucrative Business of Celebrity Fragrances

Celebrities and fragrance houses alike benefit monetarily from releasing fragrances. Typically, celebrities lend their names or endorse a fragrance, which is marketed through a perfume house, such as Tommy Hilfiger, Emporio Armani, or Chanel. The fragrance is often manufactured by another company, and the firms share the profit. Celebrities can bring in large amounts of money through their involvement with fragrances and other products. In fact, some celebrities' income is primarily from such sources rather than from their actual profession.

Celebrity Involvement

Some celebrities merely lend their name and image to the fragrance campaign. They appear in print and television advertisements to market the fragrance. When creating a "signature scent," the celebrities will sometimes visit the lab to choose notes, or the ingredients in the fragrance, that they feel best encapsulates their personality and image. Participation in the development of the fragrance varies widely.
How Successful Are They?

According to market research firm NPD Group, there are over 500 celebrity perfumes released a year, yet they amount to only ten percent of fragrance sales. A celebrity's biggest fans might purchase the fragrances or receive them as gifts. Others succumb to the allure that, by wearing a fragrance that is named after a certain celebrity, they will suddenly acquire some of their qualities such as beauty, athletic prowess or musical talent. It is unlikely, however, that most celebrities even wear their own scents.

The sales success of celebrity perfumes may also depend on the public opinion of the celebrity. If the celebrity becomes involved in some sort of scandal, some people will be less likely to buy their perfume or any other merchandise associated with them. Many people find the idea of celebrity fragrances silly and would be embarrassed to purchase them. Celebrities with a limited fan base may not find as much success in the fragrance industry as a highly regarded A-List actor, for example.
A List of Celebrity Perfumes

Some celebrity perfumes are named after the celebrity themselves, while others are merely endorsed by them. Here is a sampling, by profession:
Actors
Antonio Banderas: Spirit, Mediterraneo, Diavolo Hypnotic, Diavolo Donna, Diavolo, Blue Seduction
Catherine Zeta-Jones: Elizabeth Arden Provocative Woman, Red Door Revealed
Charlize Theron: Dior J'Adore
Elizabeth Taylor: Passion, White Diamonds, Forever Elizabeth, Black Pearls, Diamonds & Emeralds, Diamonds & Rubies, Sapphires & Diamonds
Hilary Duff: With Love... Hilary Duff, Wrapped With Love
Kate Winslet: Lancôme Trésor
Uma Thurman: Lancôme Miracle
Mary Kate & Ashley Olsen: N.Y. Chic, L.A. Style; One, Two; Hamptons Style South Beach Chic
Nicole Kidman: Chanel No. 5
Keira Knightley: Chanel Coco Mademoiselle
Sarah Jessica Parker: Lovely, Covet, The Lovely Collection: Dawn, Endless & Twilight
Clive Owen: Lancôme Hypnôse
Ewan McGregor: Davidoff Adventure
Reese Witherspoon: In Bloom
Scarlett Johansson: Calvin Klein Eternity Moment
Gwyneth Paltrow: Estée Lauder Pure White Linen Light Breeze, Estée Lauder *Pleasures, Estée Lauder Pleasures Delights
Liv Tyler: Givenchy Very Irrésistible
Queen Latifah: Queen
Halle Berry: Halle
Musicians
50 Cent: Power
Avril Lavigne: Black Star
Beyoncé Knowles: True Star, True Star Gold, Emporio Armani Diamonds
Britney Spears: Curious, Fantasy, Curious: In Control, Midnight Fantasy, Believe, Curious Hearts, Hidden Fantasy, Circus Fantasy
Celine Dion: Celine Dion, Notes, Belong, Always Belong, Memento, Enchanting, Spring in Paris, Paris Nights, Sensational, Sensational Moment, Spring in Provence, Chic
Cher: Uninhibited by Parfums Stern, Inc.
Christina Aguilera: Christina Aguilera by Christina Aguilera, Inspire, Christina Aguilera: By Night
Enrique Iglesias: True Star
Gwen Stefani: L. A. M. B., L by Gwen Stefani, Harajuku Lovers
Jennifer Lopez: JLo Glow, Still, Miami Glow, Love at First Glow, Live, Live Luxe, Glow After Dark, Deseo, Deseo Forever, Deseo For Men, Live Platinum, Sunkissed Glow
Jessica Simpson: Fancy, Fancy Love
Kylie Minogue: Darling, Sweet Darling, Showtime, Sexy Darling, Couture, Inverse (Men)
Mariah Carey: M by Mariah Carey, M by Mariah Carey Gold, Luscious Pink, Forever
Michael Jackson: Mystique de Michael Jackson, Legende de Michael Jackson, Magic Beat Unwind, Magic Beat Heartbeat, Magic Beat Wildfire, Michael Jackson Mystery
Prince: Get Wild, 3121
Sean John: Unforgivable, Unforgivable Woman, Multi-Platinum
Shania Twain: Shania by Stetson, Shania Starlight
Tim McGraw: McGraw, Southern Blend
Usher: Usher For Him, Usher For Her
Victoria Beckham: Intimately Beckham for Her, Intimately Night for Her, Beckham Signature for Her
Athletes
David Beckham: Instinct, Intimately Beckham for Him, Instinct Intense, Intimately Beckham Night for Him, Beckham Signature For Him
Derek Jeter: Driven
Maria Sharapova: Maria Sharapova
Michael Jordan: Michael Jordan, Jordan, 23
Models and Other Personalities
Kate Moss: Kate, Velvet Hour, Kate Summertime
Naomi Campbell: Naomi Campbell, Mystery
Paris Hilton: Paris Hilton, Just Me, Heiress/Heir, Can Can, Fairy Dust, Siren