Using fragrances is never only the interest of women. Men fragrance can be dated back even from the ancient time. The most virile of history’s men perfumed themselves – Nero had a passion for roses and even had his banquets strewn with rose petals, King David liked to saturate his clothes with aloe and cassia. Even Napoleon at the beginning of the nineteenth century recognized its powers. He would only allow the invigorating fragrance of eau de Cologne and actually believed that the more strong perfumes incited indolence and lust.
The Booming Cologne Market

However, as evidenced in advertising and men’s “beauty” magazines, the idea of virility and masculinity is something very different today from that in the times of Napoleon. More attention is paid to the body and sensuality is considered and asset, not something to be hidden. Men’s fashions have also changed, becoming more colorful, varied and seductive, all factors which explain the boom in men’s perfumery. The male market is popular with the experimental fragrances, such as Davidoff’s Cool Water (fruity, floral notes), and New West by Aramis (salty, refreshing notes) have capitalized on this new openness in male fragrances.

Michel Jordan Played A Major Roles In Branding Cologne

Perhaps the biggest indication that men’s fragrances have become a huge market is Michael Jordan’s foray into the competitive sea of fragrances. Michael Jordan was named to the “Best Dressed” and is the embodiment of masculinity – successful, athletic, young and rich. Advertising for the campaign cost about 22 million – television ads, print media, radio spots and billboards. The cologne debuted in about 3,500 stores. The fragrance is targeted towards the new, big-disposable-income segment of the market, the “Generation Xers” and the next generation, the teens of today. The scent that finally embodied Michael Jordan was chosen from more than 600 submissions from 25 perfumers. The cologne is cool and crisp, with citrus top notes, lavender, juniper and fir for freshness and an undertone of musk and woods. Michael Jordan is such a “brand” that they only used his silhouette for the advertising campaign.

The Hottest Men's Fragrances

What are the hottest men's fragrances on the market? Above all, it is John Varvatos A friend who wears this fragrance said the dry-down is to die for and that he receives many compliments when he wears it. As for a winter fragrance, here are: Date Fruit, Tamarind Tree Leaves, Coriander Seed Templar, Clary Sage Flower, Leather essence. Next that I will recommend is L'Eau d'Issey Pour Homme. It is said it is aromatic, woodsy, and long-lasting and this scent's key notes are: Verbena, Tangerine, Cypress, Zest, Coriander, Clary Sage, Geranium Bourbon, Blue Water Lily, Nutmeg, Saffron, Cinnamon Bark from Ceylon, Amber Tobacco, and Sandalwood. In addition, it is Black Code by Giorgio Armani, which is a soft, oriental style fragrance that is perfect for everyday use. Its main notes are: Lemon, Bergamot, Aromatic Mediterranean Scents. And Acqua Di Gio Pour Homme by Giorgio Armani is a light, fresh fragrance that is ideal for the summer. In recent years it has been a number one best seller in the USA. Also, you can not miss Sean John Unforgivable.This fragrance is masculine and has a hint of fruit to it. "Unforgivable" is purported to last throughout the day without the need to reapply.