If you have been browsing for a new flat iron, you have no doubt run across ads for the Sedu ionic ceramic flat iron. In fact, this iron is touted by famous Hollywood actresses and stylists to the stars as being the best flat iron that money can buy. But just what is so special about this iron and is it worth all of the hype? The Sedu flat iron is a unique flat iron that has heating plates constructed of ceramic and tourmaline. The naturally moist substances infuse moisture and shine deep into the hair strand as you are straightening and the negative ionic energy produced by the plates promote hair strength and health. The ultra-smooth plates also eliminate any snagging and breakage that is associated with conventional metal-plated flat irons. While you can purchase other flat irons with ceramic and negative ionic technologies, these irons are only plated with the material. The Sedu iron uses solid ceramic and tourmaline plates to create a tool that releases up to six times the amount of healthy energy. All of this helps to produce a look that is unsurpassed by that created by other flat irons. In fact, the Sedu ceramic iron can transform even the nappiest locks into sleek and shiny tresses. The temperature control of the flat iron also makes it perfect for brittle, damaged hair and coarse, stubborn hair alike. The Sedu is even great for black hair. The only drawback of the Sedu is that is comes with a pretty hefty price tag. You can expect to spend anywhere from $120 to $199 depending on the retailer and if you luck into a sale or not. And since the Sedu is only available through select salons and certain authorized websites, you need to be careful to make sure that the company you’re buying from is legitimate and has the backing of the Sedu company. If it doesn’t, you could get an inferior product that is not warranted. Even though the Sedu has a higher price tag than most other ionic flat irons, it is the only one that is solid ceramic. Most are only plated with a thin coating of material, and even these irons cost around $100. While you can get great results with other ceramic irons, the results obtained with the Sedu are unsurpassable. The bottom line is this: All of the hype surrounding the Sedu is not just a false promise. The Sedu does deliver and there are very good reasons why it is the top selling flat iron in America and other countries.