For several years, laser lipolysis with the SmartLipo has proven a popular alternative to traditional liposuction in Europe, Asia, and South America. The SmartLipo was introduced to the USA in the winter of 2006 and now thousands of Americans have experienced the procedure. The SmartLipo uses a laser fiber to rupture fat cells and in addition to usage in traditional liposuction areas such as the abdomen, flanks, and thighs, it can also be used in delicate areas such as the neck and arms. The laser lipolysis offers advantages over traditional liposuction; unlike traditional liposuction the SmartLipo is done in a doctors office without the need for general anesthesia, the laser fiber coagulates blood vessels leading to less bruising and swelling, and the laser fiber tightens the skin. There is often virtually no downtime, with some people referring to this procedure as "lunchtime lipo." As with many cosmetic procedures, celebrities are often the early adopters. With the recent reports that Britney Spears underwent the SmartLipo procedure in Las Vegas, there has been a surge in interest in this procedure. The same factors that make the procedure ideal for celebrities, quick recovery, minimal bruising, dramatic results, make the procedure ideal for everyone.